Refine your search
Collections
Co-Authors
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Mehla, Sunita
- Factors Influencing Overall Satisfaction with the Services of Online Shopping Among College Students
Abstract Views :195 |
PDF Views:0
Authors
Affiliations
1 Department of Business Management CCS Haryana Agricultural University Hisar, Haryana, IN
2 ADO Analyst Quality Control Lab Hisar, Haryana, IN
1 Department of Business Management CCS Haryana Agricultural University Hisar, Haryana, IN
2 ADO Analyst Quality Control Lab Hisar, Haryana, IN
Source
International Journal of Education and Management Studies, Vol 8, No 2 (2018), Pagination: 269-275Abstract
Online shopping is an innovative and emerging market for youth. Online shopping provides college students with a large variety of products from which he can make comparative analy si s and pick the best out of it. The study focused to determine the relationship of online shopping variables with factors influencing overall satisfaction among students. In the present scenario, college students are mostly doing online shopping. In this paper factor analysis and ANOVA has been used to achieve the objective of the study. In the study, primary data has been collected with the help of semi-structured questionnaire from 200 college students from Hisar district of Haryana. Factor analysis discloses six factors namely threat to a system, customer care, information sharing, online shopping advertising and lastly online schemes. ANOVA analysis discloses that preferred payment method, amount of money spent for online shopping on items and reasons for online payment has significant relationship with threat to system and information sharing. On the other hand, amount of money spent for online shopping on items has significant relationship with customer care, whereas reason for online payment has significant relationship with awareness.Keywords
Online Shopping, Emerging Market, Semi-Structured and Online Shopping Advertising.References
- Huang, E. (2008). Use and gratification in e-consumers. Internet Research, 18(4), 405- 426.
- Lester, D. H., Forman, A. M., & Lyod, D. (2005). Internet shopping and buying behavior in college students. Services Marketing Quarterly, 27(2), 123-138.
- Morris (2013). [Online] Available http://online.wsj.com/news/articles/SB10001424127887324063304578523112193480212
- Online] Available:http://commerce.massey.ac.nz/research_outputs/2003/2 003008.pdf
- Pratminingsih, S. A., Lipuringtyas, C, & Rimenta, T. (2013). Factors influencing customer loyalty toward online shopping. International Journal of Trade, Economics and Finance, 4(3), 104-110.
- Suki, N.M., & Suki, N.M. (2009). Cellular phone users' willingness to shop online. World Academy of Science, Engineering and Technology International Journal of Social, Human Science and Engineering, 3(6), 70-74.
- Schiffman, L.G., Sherman, E., & Long, M.M. (2003). Toward a better understanding of the interplay of personal values and the Internet. Psychology and Marketing, 20(2), 169-186.
- Seock, Y.K., & Bailey, L.R. (2008). The influence of college students shopping orientations and gender differences on online information searches and purchase behaviours. International Journal of Consumer Studies, 32, 113-121.
- Seock, Y.K., & Norton, M. J. T. (2007). Capturing college students on the web: Analysis of clothing web site attributes. Journal of Fashion Marketing and Management: An International Journal, 11(A), 539-552.
- Shergill, G., & Chen, Z. (2005). Web based shopping: Consumers attitude towards online shopping in New Zealand. Journal of Electronic Research, 6(2), 79-94.
- Sorce, P., Perotti, V., & Widrick, S. (2005). Attitude and age differences in online buying. International Journal of Retail and Distribution Management, 33(2-3), 122-132.
- Vaidehi, U.P. (2014). Factors influencing online shopping behavior of students in engineering colleges atRangareddy district. Sumedha Journal of Management, 3(1), 50-62.
- Wang, N, Liu, D., & Cheng, J. (2008). Study on the influencing factors of online shopping. Proceedings of the 11th Joint Conference on Information Sciences, Published by Atlantis Press.
- Yulihasri, M.D., Islam, A., & Daud, K.A.K. (2011). Factors that influence customers' buying intention on shopping online. International Journal of Marketing Studies, 3(1), 128-139.
- Investigating Reasons for Organic Products:A Demographical Study in Hisar City
Abstract Views :163 |
PDF Views:0
Authors
Affiliations
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
Source
International Journal of Education and Management Studies, Vol 8, No 2 (2018), Pagination: 297-300Abstract
Organic foods are basically natural food which are ecologically safe and produced with environmentally harmless processes. These foods do not contain man made inputs like pesticides, chemical fertilizers, genetically modified organisms and are not processed by means of irradiation, industrial solvents or chemical food additives. The study focused to study the demographic profile of respondents and to identify the reasons for buying organic product. In this paper descriptive analysis has been used to achieve the objective of the study. In the study, primary data has been collected with the help of semi-structured questionnaire from 200 respondents from Hisar district of Haryana. Respondents have a relatively equal proportion of males (58 %) and females (42 %). Majority of the respondents (5 8%) were married. Respondents are young and dynamic. Majority belongs to service and students mix. Moreover, most of the respondents were from middle income group. Majority of the respondents purchase organic product online, followed by retail shops. As we can see our respondents are youth and generally preferred online shopping. Respondents prefer to buy food/drink (40%), followed by cosmetics (35%) and clothes (25%). Regarding the reason for buying organic product, majority of the respondents preferred organic product because of the quality of organic product (64%), followed by health concern (19%), and prefer the taste/texture/feeling (17%). Youth is more concern about their health and ready to pay high price for the quality product.Keywords
Ecologically, Ecologically, Genetically Modified Organisms and Factor Analysis.References
- Enneking, U. (2002). Analysis of food preferences using discrete choice modelling the case of organic sausages. Agrarwirtschaft, 52, 254-267.
- Fotopoulos, C, & Krystallis, A. (2002). Purchasing motives and profile of Greek organic consumers: Acountry wide survey. British Food Journal, 104(9), 730-7 64.
- Gil, J. G. (2000). Market segmentation and willingness to pay for organic products in Spain. InternationalFoodandAgribusiness Management Review, 3, 207-226.
- Goleman, D. (2009). Ecological Intelligence. New York, NY: Broadway Books.
- Grant, J. (2007). Green Marketing Manifesto. New York, NY: John Wiley and Sons.
- Hill, H., & Lynchehaun, F. (2002). Organic milk: Attitudes and consumption patterns. British Food Journal, 104(7), 526-542.
- Kamel, R, & Hoppin, J.A. (2004). Association of pesticide exposure with neurologic dysfunction and disease. Environmental Health Perspectives, 112(9), 950-958.
- Lyons, K., Lockie, S., & Lawrence, G. (2001). Consuming green: The symbolic construction of organic foods. Rural Society, 11(3), 197-210.
- Mondelaers, K., Verbecke, W., & Van Huylenbroeck, G. (2008). Importance of health and environment as quality traits in the buying decision of organic products. Proceedings of the First Workshop on Valuation Methods in Agro-food and Environmental Economics. Barcelona.
- Phuah, K.T., Golnaz, T., Zainalabidin, M., & Mad, N.S. (2011). Consumers intention to purchase green food in Malaysia. International Conference on Innovation Management and Service, 14,113-118.
- Raffaele, Z., & Naspetti, S. (2002). Consumer motivations in the purchase of organic food. British Food Journal, 104(S-9), 643.
- Saba, A., & Messina, F. (2003). Attitudes towards organic foods and risk/benefit perception associated with pesticides. Food Quality and Preference, 14(S), 637-645.
- Shaw, D. S. (2000). The contribution of ethical obligation and self identity to the theory of planned behaviour: An exploration of ethical consumers. Journal of Marketing Management, 16, 879-894.
- Vermeir, I., & Verbeke, W. (2004). Sustainable food and consumption: Exploring the consumer attitude- behavior gap. Working paper.
- Wier, M., & Carmen, C. (2002). Market potential for organic foods in Europe. British FoodJournal, 104(1),45.
- Yiridoe, E., Bonti-Ankomah, S., & Martin, R. (2005). Comparison of consumer perceptions and preference toward organic versus conventionally produced foods. Renewable Agriculture and Food Systems, 20, 193-205.
- Zeinab, S.S.,& Seyedeh, M.S. (2012). The main factors influencing purchase behaviour of organic products in Malaysia. Institute of Interdisciplinary Business Research, 4(1),98-116.
- A Study of Consumer Behavior Towards Online Shopping in Hisar
Abstract Views :431 |
PDF Views:0
Authors
Affiliations
1 Department of Business Management, CCSHAU, Hisar, Haryana, IN
2 D.N. College, Hisar, Haryana, IN
1 Department of Business Management, CCSHAU, Hisar, Haryana, IN
2 D.N. College, Hisar, Haryana, IN
Source
International Journal of Education and Management Studies, Vol 10, No 1 (2020), Pagination: 14-17Abstract
With the increasing usage of internet, online shopping is growing rapidly and it is preferred by large number of consumer for satisfying their needs. For this consumers have number of online platforms from which they make their online purchase. While making purchase decision on online platforms there are number of factors that influence them to buy the product from particular site. So this study has been conducted to identify the different factors which influence the consumer. In this study factor analysis technique is used to achieve the objective of the research. In this study primary data has been collected with the help of structured questionnaire from 100 respondents of Hisar city. By using factor analysis, it has been found that there are basically four main factors which influence the consumer to purchase online product. These factors are: Media Form, Buying Force, Sales Promotion and Test Marketing. Out of these four factor media form is one of the most important factor which influence the consumer. The Cronbach Alpha value for these factors are 0.872, 0.836, and 0.804 which are highly significant. Thus it can be concluded that the different online platforms work more and more on these factors to influence the consumer.Keywords
Online Shopping, Factors, Media Form, Buying Force and Test Marketing.- Binary Logistic Regression to know the Impact of Socio-economic Variables on the Savings Parameter for Financial Inclusiveness in Haryana
Abstract Views :154 |
PDF Views:0
Authors
Affiliations
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
2 Directorate of Human Resource Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
3 Department of Mathematics & Statistics, CCS Haryana Agricultural University, Hisar, Haryana, IN
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
2 Directorate of Human Resource Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
3 Department of Mathematics & Statistics, CCS Haryana Agricultural University, Hisar, Haryana, IN